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Distinct Differences Affect The Formation Of Personal Branding

on . Posted in News and Bulletin

ceo maybank

The School of Business Management (SBM) organised the CEO@Faculty Programme, which took place at the Mu'adzam Shah Hall, yesterday.

The organisers of the programme invited Nora Abdul Manaf, the Chief Human Capital Officer of the Maybank Group, to share her experience and expertise in the corporate world, especially with regard to the development of human capital, or human resources, with UUM students.

The CEO@Faculty programme is based on the Malaysia Education Blueprint 2015-2025 (Higher Education), which is centred on producing graduates who evince attributes that are entrepreneurial, holistic, and balanced by way of a commensurate involvement in industry.

In her lecture entitled 'A Difference', she stressed the influences that went towards the formation of personal branding, which highlighted the differences, or uniqueness, of the self that set one apart from others, as well as how to stand out from the crowd in an acceptable manner, and how to achieve this.

"We may plan to become something, or to do something, but the expectation out there may be different from what has been planned.

"Therefore, you should never ever stop learning nor feel embarrassed about admitting your lack of knowledge in a given area. In fact, this will encourage you to continue learning," she said.

Throughout the lecture, she shared her experience of working in various fields of endeavour, including education, where she served as a teacher in Sarawak before joining the field of human resources in a number of organisations.

She added further that it was important for us to know what we were doing and that we should not pretend to know things that we did not know anything about.

She said that everyone should know what to do and how to go about doing the work, as well as how to improve on it.

At the end of the lecture, there was a question-and-answer session, as well as the presentation of prizes to students who successfully answered the questions in a quiz that was given earlier.

Early on in the day, Nora Abdul Manaf received her letter of appointment as an Adjunct Professor of SBM, UUM COB, which was presented by the Vice-Chancellor, Prof. Dato' Seri Dr. Mohamed Mustafa Ishak, at the Visitors' Lounge, Chancellery.

Also present at the event were the Assistant Vice-Chancellor of UUM COB, Prof. Dr. Rushami Zien Yusoff, and various officers of the university.

Source: UUM Online